Model
AI predictive models built on traffic, population, spending and competition layers rank every candidate site.
Fuel station network development strategist · Saudi Arabia
MohammadShoaib
Building the fuel and mobility networks of the Kingdom. Board-level strategy, AI-powered site intelligence and deals that get signed.
Experience with
Circle KDirector of Development2024 to present
Shell AljomaihKSA2022 to 2023
PetrominKSA2021 to 2022
Total ParcoPakistan2017 to 2022
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02 · Where demand meets the forecourt
Every network is won one site at a time.
Fuel, convenience retail and EV charging on one plot, fed by the traffic that passes it. I have built pipelines from a standing start: 600+ stations at Circle K, 50 with city master plans at Shell Aljomaih, and the 2030 network strategy at Petromin.
- 600+Station pipeline built from a standing start
- 50Station pipeline with master plans for 5 cities
- 2030Retail network strategy for Petromin
The map shows real roads; station points and traffic are illustrative.
03 · Flagship capability
AI-Powered Site Intelligence.
At Petromin I developed and implemented an AI-based Automated Planning Tool. That approach now sits at the core of every engagement: 3D maps, traffic flow analysis, population and demographic analysis, and consumer buying power read from aggregated, anonymised bank-card spending data. AI models fuse the layers to predict traffic flow and site potential.
AI Site Score: every layer combined into one comparable score per location.
Illustrative Columns rising over the map are demo data, not client data.
04 · The dual approach
Deep AI modelling, proven on the ground.
Simulate
Digital-twin style simulations of road traffic and forecourt flow: access, queuing, pump and parking capacity.
Observe
Site visits, live traffic counts, peak-hour observation and competitor checks by people on the ground.
Validate
Field evidence is fed back to test and refine the model before a recommendation reaches the board.
05 · From plot to signed deal
A pipeline that ends in signatures.
- Site scouting
- Feasibility & model
- Negotiation
- Deal signed
- Build
- Launch
High-value negotiation with oil marketing companies, landowners and partners. At Shell Aljomaih: 18 Shell Service Centers negotiated and signed, above an FY23 target of 15, within SAR 8.9M CAPEX. At Circle K: an M&A pipeline with 1 of 7 target acquisitions signed.
06 · Track record
Results from a decade inside the industry.
0+Station pipeline built from a standing start at Circle K
SAR 0MBottom-line impact from 40 projects at Circle K
0Shell Service Centers signed, above an FY23 target of 15
0Non-fuel retail contracts at 0% occupancy
0New Petromin outlets in Central & Eastern KSA
0+Years in downstream oil & gas and mobility
Circle K · KSA · 2024 to present
Founding department head, Planning & Development
- Challenge
- No planning and development function existed.
- Approach
- Built the department from scratch and ran FY25 forecasting with the Board of Directors.
- Outcome
- A 600-station pipeline across NTIs, KDRPs, acquisitions, revamps and branding.
Shell Aljomaih · KSA · 2022 to 2023
Expanding the Shell Service Center network
- Challenge
- An FY23 target of 15 new Shell Service Centers within SAR 8.9M CAPEX.
- Approach
- Negotiated with landlords and partners; master plans for Riyadh, Jeddah, Medina, Mecca and Dammam.
- Outcome
- 18 centers signed against a target of 15, and a 50-station pipeline.
Petromin · KSA · 2021 to 2022
2030 Retail Network Development Strategy
- Challenge
- A long-range retail network plan was needed for 2030.
- Approach
- Developed the 2030 strategy and an AI-based Automated Planning Tool; led strategic projects including KAEC and NEOM.
- Outcome
- 13 new outlets and CAPEX reduction for Lipstick and Retrofit sites.
Total Parco · Pakistan · 2017 to 2022
Retail operations that set network records
- Challenge
- Raise retail volumes and performance across the network.
- Approach
- Commissioned and operated new sites against monthly sales targets.
- Outcome
- The highest monthly volume station in the network, and the CEO Award for Outstanding Performance (2021) at 155% of monthly sales targets.
07 · Services
Advisory across the full station lifecycle.
For station owners, investors, oil marketing companies, landowners and developers.
Network Planning & Site Selection
Trade-area, demographic, competitor, traffic and accessibility analysis to find sites worth building.
Feasibility & Financial Modelling
Business cases and models that boards and investors can act on, plus post-investment reviews.
Station Development & Delivery
New-to-industry builds, revamps and rebranding, coordinating real estate, government relations and delivery partners.
M&A and Acquisitions
Building and screening acquisition pipelines and steering transactions to signature.
NFR & Convenience Retail
Non-fuel retail leasing, category strategy and tenant mix to raise forecourt revenue and occupancy.
EV Charging Strategy
Positioning charging within fuel and mobility networks, from site suitability to rollout.
CAPEX Optimisation
Budget optimisation for new, retrofit and compact sites without compromising performance.
OMC & Landlord Negotiation
High-value negotiation and contract management with OMCs, landowners and partners.
What you receive
Decision-ready outputs.
Illustrative Examples of format, not client data.
Site feasibility report
Traffic, competition, demographics and NFR potential scored and explained.
Network master plan
City-by-city priorities, site typologies and phased rollout.
Financial model summary
CAPEX, revenue streams and returns, with sensitivities for the board.
✓
Deal term sheet
Negotiation strategy and key commercial terms for landlords, OMCs and partners.
MS
About
Mohammad Shoaib
More than ten years building fuel, mobility and non-fuel retail networks in Saudi Arabia, Pakistan and international markets, most recently as founding head of Planning & Development at Circle K in the Kingdom.
A network development strategist whose work sits where real estate, finance, delivery and negotiation meet: finding the right sites, proving the business case, signing the deals and delivering on time and on budget, with board-level reporting throughout.
08 · Book a consultation
Have a site, a network or a deal in mind?
Share a few details and I will come back to you to arrange a conversation.